pearfr blog

Sailing east across the Sea of Cortez from Baja’s southernmost point, a traveler will eventually reach Mazatlán. With a population that reaches close to half a million people today, this port city was once a small village of indigenous Mexican people. In the mid-1800s, however, the city grew into one of Mexico’s most important ports. As with many Central and South American cities during that century, Mazatlán’s burgeoning industries drew European immigrants to its shore. These European immigrants would quickly add to and alter the culture of the Pacific coast, including that of Baja.

In March of 1900, a few German immigrants started a brewery in Mazatlán. These men irrevocably shaped the brewing industry, creating one of Mexico’s most beloved beers. Today, the same brewery produces the region’s most popular pilsner beer. Enjoyed by laid-back individuals along the Pacific coast and beyond, this particular pilsner ultimately enjoys a special place in the Mexican brewing industry.

Satisfying the tastes of beer drinkers since it was first introduced at the turn of the twentieth century, Pacifico beer is something special. Those who drink this pilsner understand that enjoying its contents is not just about the beer’s refreshing taste. They know that this special pilsner has a culture all to its own. Cracking open a bottle and guzzling down its contents conjures up visions of sandy beaches, rolling surf and the laid-back lifestyle of Baja. As a result, no matter where a person is, he knows he can enjoy a little bit of Baja each time he quenches his thirst with this finely crafted beer.

Many breweries produce good beer. A smaller number are considered great by the standards of ordinary people. And, only a very few are integral in defining a place, a time, a culture. The makers of Pacifico have not just bottled a superior beer; they have bottled a lifestyle. That lifestyle is Baja.